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    ORIGINAL NEVER GETS OLD.

    Get to know the customers behind our thirdannual Originally You shoot and see their real Babe results.

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TRANSFORMATIONAL TREATMENTS

$24.99 a month
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$24.99 a month
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Which Lash Serum is Right for You?

Babe Original offers two effective lash serums: Essential Lash Serum and Renewing Lash Serum. Both are ophthalmologist‑tested.

  • Essential Lash Serum: The brand’s original best‑seller with a potent formula. Apply once nightly; visible results may appear in as little as 4 weeks. Ideal for those seeking fast, dramatic lash improvement.
  • Renewing Lash Serum: A newer gentle peptide‑based formula for sensitive eyes and first‑time users. Apply morning and night; visible results may show in as little as 6 weeks, with less risk of irritation.

How to choose: Pick Essential for quicker, stronger outcomes; choose Renewing if you need a milder formulation. Consistent use for 4‑12 weeks is required to achieve optimal lash‑enhancing effects.

Never Gets old

Three years ago, we stopped using professional models in our marketinginstead, we started using real customers. They were the ones with real results-the ones who had purchased and loved Babe products for years, who got theirfriends hooked, and who believed in Babe from the start.

About the Campaign

At Babe Original, beauty starts with being yourself. That's why our Originally You campaign is something we look forward to every year - it's an opportunity to meet real Babe customers and celebrate what makes you original.

After a record-breaking number of applications, we hand-selected ten individuals from across the country who stood out for their authenticity and their Babe results. We flew them to Babe HQ in Dallas, TX, where curated playlists and hype-girls that doubled as hair/makeup artists helped everyone settle in before we shot their lash, brow, hair, and lip transformations up close.

FAQS

ARE YOU CRUELTY-FREE?

YES! All Babe products are 100% Leaping Bunny certified - never tested on animals, totally cruelty-free. 🐰

WHAT'S THE DIFFERENCE BETWEEN RENEWING SERUM AND ESSENTIAL SERUM?

Renewing Serum (bluetube) is a gentle lash serum alternative to our Essential Serum (goldtube). Essential Serum users may see quicker more impactful results, but Renewing Serum users typically have more sensitive eyes and appreciate the non- irritating formula.